Distributed by SCANPAN in the USA, GLOBAL KNIVES is a premium knife brand which appeals to professional chefs and at-home gourmet cooks. These hand-crafted knives from Japan are manufactured to extremely high standards and have been popular for more than 30 years.
SCANPAN USA had recently become a distributor for GLOBAL Knives and wanted to partner with an agency who was familiar with their brand and understood the USA market. The client had a short project timeframe, requiring completion within six months.
This project was unique because the finished site could not be marketed via search engine marketing (SEM) or other paid marketing due to a conflict of interest with GLOBAL Knives retailers.
However, the client wanted to increase their customer base and develop a revenue stream from the site.
The site would need to be built on a robust platform and include specific functionality for user experience. E.g. knife selector. The client also needed infrastructure on the site to build a customer subscriber database to engage in marketing activities.
Triple 888 designed, developed and maintained a user-friendly and robust eCommerce website for GLOBAL Knives USA. From comprehensive competitor analysis and market research to digital marketing strategy development, Triple 888 was able to deliver a seamless and integrated website that was able to generate 63% revenue growth in the first year.
